Dollars And Sense

Dollars and Sense How we misthink money by Dan Ariely
Blending humor and behavioral economics the New York Times
bestselling author of Predictably Irrational delves into
the truly illogical world of personal finance to help
people better understand why they make bad financial
decisions and gives them the knowledge they need to make
better ones. Why does paying for things often feel like it
causes physical pain?Why does it cost you money to act as
your own real estate agent?Why are we comfortable
overpaying for something now just because weve overpaid
for it before? In Dollars and Sense world renowned
economist Dan Ariely answers these intriguing questions
and many more as he explains how our irrational behavior
often interferes with our best intentions when it comes to
managing our finances. Partnering with financial comedian
and writer Jeff Kreisler Ariely takes us deep inside our
minds to expose the hidden motivations that are secretly
driving our choices about money. Exploring a wide range of
everyday topics–from credit card debt and household
budgeting to holiday sales–Ariely and Kreisler
demonstrate how our ideas about dollars and cents are
often wrong and cost us more than we know. Mixing case
studies and anecdotes with tangible advice and lessons
they cut through the unconscious fears and desires driving
our worst financial instincts and teach us how to improve
our money habits. Fascinating engaging funny and essential
Dollars and Sense is a sound investment providing us with
the practical tools we need to understand and improve our
financial choices save and spend smarter and ultimately
live better.