Noise

Noise: A Flaw in Human Judgment by Daniel Kahneman. From
the bestselling author of Thinking Fast and Slow and the
co-author of Nudge a groundbreaking exploration of why
most people make bad judgments and how to control for that
noise.? Imagine that two doctors in the same city give
different diagnoses to identical patients — or that two
judges in the same courthouse give different sentences to
people who have committed the same crime. Suppose that
different food inspectors give different ratings to
indistinguishable restaurants — or that when a company is
handling customer complaints the resolution depends on who
happens to be handling the particular complaint. Now
imagine that the same doctor the same judge the same
inspector or the same company official makes different
decisions depending on whether it is morning or afternoon
or Monday rather than Wednesday. These are examples of
noise: variability in judgments that should be identical.
In Noise Daniel Kahneman Cass R. Sunstein and Olivier
Sibony show how noise contributes significantly to errors
in all fields including medicine law economic forecasting
police behavior food safety bail security checks at
airports strategy and personnel selection. And although
noise can be found wherever people make judgments and
decisions individuals and organizations alike are commonly
oblivious to the role of chance in their judgments and in
their actions. Drawing on the latest findings in
psychology and behavioral economics and the same kind of
diligent insightful research that made Thinking Fast and
Slow and Nudge groundbreaking New York Times bestsellers
Noise explains how and why humans are so susceptible to
noise in judgment — and what we can do about it.
Published: May 18 2021 by Little Brown Spark.